The Kellogg Company may have thought it was making the smart public-relations play by announcing it was not renewing its contract with Michael Phelps, the Olympic gold-medalist photographed taking a bong hit at a South Carolina party.
Kellogg customers, it turns out, are more interested in that decision than they are concerned about the ongoing peanut butter recall.
The Huffington Post placed a call to Kellogg Friday evening to find out more about their marijuana policies, and was greeted with this recording:
"Thank you for calling the Kellogg Company. If you would like to share your comments regarding our relationship with Michael Phelps, please press one to speak to a representative. If you're calling about the recent peanut butter recall, please press two now. Otherwise, press three or stay on the line. Thank you."
So far, three drug-policy reform groups - the National Organization for the Reform of Marijuana Laws, Students for Sensible Drug Policy and the Drug Policy Alliance - have all called for a boycott of Kellogg products until Phelps is rehired. The groups have encouraged their members to reach out to Kellogg to share their opinions.
UPDATE: No uprising would be complete without, of course, a FaceBook group.
For more on the Phelps marijuana controversy, visit here.