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Friday, January 9, 2009

Official Inauguration Poster Released By Obama Team: Exclusive

The Barack Obama Inaugural Committee is releasing an official inauguration poster playing off past themes and marking the history of January 20th in a uniquely Obama fashion.

Designed by famed street artist Shepard Fairey, the print, created especially for the 2009 Inauguration, boldly declares "BE THE CHANGE."

2009-01-07-shepardobamaposter.jpg

It is the next step in the branding of the presidency -- a development that is not unique to Obama but one that he has used better than any other politician in recent memory.

Fairey's initial design -- a guerrilla style, dark-colored portrait of the then-candidate -- proved to be a political and cultural phenomenon during the campaign. The current edition plays heavily off those themes and it seems likely to be a major symbol during the inauguration festivities. The image will be available on buttons, lapel pins, stickers and t-shirts.

The poster will officially be released tomorrow on the Inaugural Committee's online store.

Original here

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